ABOUT US

WHO WE ARE

Santé International is one of the fastest growing distribution and direct selling companies in the Philippines, offering premier organic health and wellness products and services designed to improve the quality of life of Filipinos and other people around the world.

Founded in 2007, Santé International launched the Santé Barley brand during the same year. Its formidable team of leaders is backed by a combined marketing experience of over 50 years.

At Santé International, we continuously build and help drive business growth through our dedicated and independent business owners. Driven by our promise to bring value-added wellness products and services to  every home, we are committed to equipping and empowering our business owners who serve as our channel toward promoting healthy and active lifestyle among our consumers.

HOW WE STARTED

Santé International aims to help people live a healthier life.

When we first opened our doors in 2007 as a direct selling company, we were faced by a number of challenges. Undaunted, we carried on with our journey, bearing in mind that direct selling, which is our passion, has the power to help people live better lives.

Our unimaginable ascend began after we had gotten to the root of the main issue hindering our success. To succeed, werealized that we needed to combine our commitment to help people with the right product offerings.

In 2007, the year the Santé Barley brand was born, our team learned about the powerful properties of barley grass. The US Food and Drug Administration in a rare move allowed manufacturers of barley-based products to make a claim that their offerings may help reduce the risk of heart disease.  During this period, barley-based products had yet to fully penetrate the Philippine market. In no time, our product development team researched on the wholesome goodness of barley grass. Assured of barley grass’ powerful properties and proven health benefits, we decided to develop a comprehensive selection of everyday barley-based products.

Soon after, sales skyrocketed to unprecedented levels. We scrambled to maintain stock inventory in light of the fast rising demand for our products, fueled by positive testimonies from a growing number of product users. Our branches tripled in number within a year. Business owners started earning beyond their expectations, while requests to bring our products to international markets swamped our hotlines. Our efforts had led to breakthrough after breakthrough after breakthrough.

True to our commitment, we are now helping people live better and more comfortable lives. Our passion that has kept us going despite the challenges is the same thing that is continuously driving us to forge ahead with even greater resolve.

Today, Santé International and its Santé Barley brand are a force to reckon with in the local health and wellness field.

DIRECTORS & EXECUTIVES

Chief Executive Officer
Joey Marcelo
Joey is a visionary leader and veteran marketing professional with a vast knowledge of network marketing, compensation and system development, business management, and systems analysis and design. He embarked on direct selling in 2000 or six years after completing his industrial management engineering course from De La Salle University (DLSU).

Today, Joey is one of the most sought-after speakers and renowned leaders in direct selling and network marketing in the Philippines and abroad. He has, in fact, graced several editions of the Mastermind Event in the United States as a speaker and panelist, including sessions held in 2016 and 2017. In 2014, he also attended an International Multi-Level Marketing Training organized by Mastermind Event, one of America’s prestigious annual direct selling and network marketing conferences.

The Ironman Finisher got into multisport competitions beginning in 2012, prompting him to form Santé International’s own triathlon team during the same period. The CEO obtained his Master’s in Business Administration from DLSU in 2007.

Chief Operating Officer
Minerva Carag

Minette is a registered nurse and trusted project management consultant, drawing up financial plans, marketing techniques, organizational structure design, and product development strategies. Minette, the concurrent Managing Director of Santé Health and Fitness, Inc., is a certified John Maxwell speaker, coach, and trainer who boasts 20 years of experience in sales, operations, and network marketing. She graduated magna cum laude from the Philippine Christian University.

Chief Financial Officer
Eric Maranan

Eric, a Certified Public Accountant, is an acclaimed outstanding business executive and marketing professional in the Philippines. He is one of the country’s 20 highest revenue-earning marketing practitioners today. A graduate of the University of Santo Tomas, Eric holds a Bachelor of Science degree major in Accountancy.

Chief Network Development Officer
Paul Caluag

A goal-oriented business administrator, Paul is a multi-awarded networker with more than 20 years of experience in the network marketing and direct selling industry. He is the former Vice President of the third largest property valuation company in the Philippines and is the previous President of Junior Chamber of Makati (Makati Jaycees). He holds a Bachelor of Science in Business Administration degree from the Philippine School of Business Administration. He also has an economics degree.

Managing Director, Sante New Zealand Limited
Peter Hope

Peter has brought to Santé New Zealand Limited his extensive, no-nonsense knowledge of organic farming. He is an authority in dairy and mixed sheep and cropping farming in New Zealand with proven track record in developing, marketing, and supporting Management Information System (MIS) and manufacturing system. He also boasts a 10-year experience in the Australasian minerals industry and is known for his expertise in managing the delivery of computing services to three large Australasian aluminum smelters.

Prior to taking over the Managing Director post, Peter was the General Manager of Claridges Organic Ltd, one of the oldest organic-focused export companies in New Zealand. His other previous positions in various organizations include General Manager Operations; General Manager; Operations and Projects Manager; Marketing Manager; and Manager Operations and Services.

Peter, a primary school teacher for seven years, holds a Bachelor of Agricultural Commerce degree from Lincoln University.